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Sensient Cosmetic Technologies Unveils New Brand, Website

Sensient strives to work with customers throughout their development cycle, gaining trust and building partnerships.

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By: Lianna Albrizio

Associate Editor

Starting in late 2018, Sensient Cosmetic Technologies saw the beginnings of a shift in consumer trends in the personal care market, specifically in the color cosmetic and skin care sub-segments.    The level of brand innovation for new skin care products outpaced the level of innovation in the color cosmetic market. In many regions, the line between color cosmetics and skin care started to blur. Focus on hair care grew and with it, consumer’s desire for beauty products considered natural...

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